Empowering Health & Wellness Brands to Transform Lives Through Data

Since 2012, we’ve been helping organizations leverage data to make better decisions resulting in stronger growth, happier customers, and improved ROI.

Do these data challenges sound familiar?

Too much data, not enough insights

Data quality issues impacting trust in insights

Marketing ROI / channel attribution unclear

Struggling to rationalize data investments

No trustworthy single view of your customer

Legacy systems impacting performance / reliability

Inability to segment and personalize effectively

Limited skills/capacity to modernize platforms

Since 2012, we've helped more than 100 top brands successfully address these kinds of challenges.

We Help Your Teams Become Data-Driven

Marketing

Customer Experience

We help you uncover and apply insights that improve your marketing precision, relevance, and ultimately, brand performance.

We unify your disparate data to

build personalized experiences that drive stronger customer engagement and retention.


Key Focus Areas:

  • Marketing Spend Optimization
  • Actionable Customer Insights
  • Multi-Channel Personalization
  • 360 Customer View
  • Experience Orchestration
  • Enterprise Data Strategy
  • Advanced Analytics & AI
  • BI & Self-Serve Analytics 
  • Platform Modernization
  • Cloud Migration

Data & Analytics

IT & Engineering

We partner with you to help unlock more enterprise data value by improving your analytical tooling, skills, and capacity.

We help to optimize and modernize your data foundation for greater analytics performance, reliability, and efficiency.

Feeling Overwhelmed With Your Data & Analytics?

From complexity to clarity in 60 minutes.

MASSIVE INSIGHTS CASE EXAMPLE

Helping a Leading Wellness CPG Make Better Decisions

Modern & Responsive Data Foundation

Our client struggled with massive amounts of disparate data scattered across its functional areas, and operating companies, with extremely slow query times. This solution finally enabled data-driven insights across its many brands, and achieved a 360-degree view of its customers.

End-to-End Solution

Complex data modelling, cloud data warehouse implementation, and comprehensive dashboard creation to power critical decisions with interactive role-based data visualizations.

Stronger Marketing ROI

Improved Demand Forecasting

Unified Customer View

Optimized Retail Strategy

Faster & More Accurate Insights

Better Sales Operations

Cross-Industry Innovation

Optimized For Health & Wellness

 Massive Insights has deep experience in key verticals combined with the wisdom to know which approaches will be most effective in health & wellness.

Finance

Telco

Retail

Risk Scoring Models

Portfolio Optimization

Churn Modeling

Demand Forecasting

Journey Analytics

Next-Best-Action

SaaS

CPG

Non-Profit

Engagement Scoring

Customer Health

Segmentation

Loyalty Programs

Resource Optimization

Program Effectivness

Our best practices are based on over 1,000 projects completed since 2012.

OUR MISSION

Help Build a Healthier World

Purpose-Driven Performance

We're a data analytics consultancy on a mission to help build a healthier world.

Born From Innovation

Transformed By Purpose

Driven by Impact

MI was founded in 2012 by data analytics pioneers seeking to challenge convention with senior expertise and unprecedented quality.

Covid sparked our evolution where we used our three founding principles of service, impact, and legacy to refine our mission to helping build a healthier world.

Focused on health and wellness, we help mission-aligned brands succeed by amplifying their impact. When they thrive, more people live healthier lives.

OUR 10-YEAR TARGET

Positively Impact 1 Billion Lives

AMPLIFYING YOUR BRAND IMPACT THROUGH DATA

We help our clients help more people, more meaningfully.

Health & wellness isn't just our focus, it's our mission. We've set a 10-year target of positively impacting 1 billion lives - and helping to build a healthier world is how we'll get there.


We know we can't achieve this alone. That's why we partner with and support mission-aligned brands, using our expertise in data/analytics to amplify their impact.


Our approach combines deep analytical capabilities with genuine understanding of personal health journeys. We help brands optimize both their investment and their impact by reaching the right people with the right support at the right time.


We're focused on helping you build a healthier business so that together, we can build a healthier world.

ActiveFitness

HealthierNutrition

BetterSleep

SocialWell-Being

HealthyAging

Looking for a Quick Win?

Try our Clarity Call

From Complexity to Clarity in Just 60 Minutes

Limited spots available each month.

Led by MI senior experts with 20+ years experience.

What is the Clarity Call?

What are the key benefits?

Immediate Relief

Are you trying to better leverage data and analytics but can't seem to gain traction despite investing time, money, and effort? You're not alone and we can help.

Move from feeling overwhelmed and stuck to having clear direction and confidence in your path forward.

Save Valuable Time

Gain clarity in 60 minutes that teams often spend weeks or months trying to achieve through internal discussions.

The Clarity Call is a structured 60-minute session where our senior experts use proven frameworks to help health and wellness leaders gain breakthrough clarity on their most pressing data, analytics, and business challenges.

De-Risk Your Decisions

Make moves with confidence, knowing your approach is backed by patterns of success from similar situations.

Unlock Hidden Value

Finally start realizing the return on your data and analytics investments that you know is possible.

Through our systematic approach combining pattern recognition and expert insight, leaders walk away with a clear perspective and actionable direction that typically takes weeks or months to achieve through traditional methods.

End the Cycles of Frustration

Stop investing in solutions that create more problems than they solve and start building real momentum.

Answers With Clarity

We'll help you understand where you're stuck and what to do about it.

"Your dashboards aren't driving action because you're visualizing business metrics when decisions happen at the process level. Successful teams map their analytics to specific decision points, not general business areas."

Situational Insights: Customers & Growth

"The reason your transformation keeps stalling is you're trying to change everything at once. The most successful analytics transformations start with one high-value decision workflow and expand from there."

Situational Insights: Digital Transformation

"Everyone's focused on your data lake migration, but 60% of your value is trapped in how teams collaborate around insights. Fix your insight-to-action workflow before adding more infrastructure."

Situational Insights: ROI & Investment

"You're measuring data science success by models deployed, while your competitors are winning by measuring decisions automated. The gap isn't technical capability, it's decision intelligence."

Situational Insights: Analytics Strategy

"Your technical teams are drowning in requests because you've structured them as order-takers instead of solution partners. The fastest analytics organizations embed their experts directly into decision workflows."

Situational Insights: Team Effectiveness

"The gap between IT and business isn't about agility - it's about how you're defining requirements. Leading organizations focus on decisions and outcomes rather than data and features."

Situational Insights: Organizational Design

"Your self-service analytics strategy is backwards - you've built for power users when 80% of your needs are simple business questions. A tiered service model would unlock more value than another visualization tool."

Situational Insights: User Adoption

"Your data quality issues aren't a technology problem - your organizational incentives are actively creating bad data. Cross-functional teams who own outcomes produce better data than centralized teams who own quality."

Situational Insights: Data Quality

CLARITY CALL -- HOW IT WORKS

Bring Your Challenge and Let Our Structured Approach Handle The Rest

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2

3

2O min
2O min
2O min

Explore Your Challenge

Apply Pattern Reconition

Get Clear Direction

Cut through the complexity to see your challenges in a new light. Understand which factors matter most and where to focus your attention.

Learn which approaches have consistently worked in similar situations, helping you avoid common pitfalls and focus on proven solutions.

Walk away knowing exactly where to focus your efforts for maximum impact, with specific guidance on next steps.

CLARITY CALL -- PRICING

Special Offer for 

Qualified Health & Wellness Brands

LIMITED TIME 

Special Offer -- Until December 31, 2024

We're offering a limited number of MI Clarity Call spots at no cost (normally $2,500) to qualified health & wellness brands.  We're dedicating the time of our senior experts to support mission-aligned brands whose success could create meaningful impact on health outcomes.

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Clarity Call Frequently Asked Questions

Is the Clarity Call a sales call?

No.  The Clarity Call is a focused advisory session designed to do one thing exceptionally well: help you break through complex challenges and gain actionable direction in 60 minutes.  This is pure value delivery through expert pattern recognition and proven frameworks - a structured problem-solving session, not a sales conversation.


Do you have a satisfaction guarantee?

Yes.  We’re so confident that you’ll find value in the call that we offer a 100% satisfaction guarantee.

If you don't gain meaningful clarity in the session, we'll refund your investment. No strings attached.

Why are you offering a limited number of complementary calls?

Building a healthier world is our mission. In fact, our 10 year-goal is to positively impact 1 billion lives. To help accelerate this, we've chosen to offer a limited complementary sessions monthly to qualified health and wellness organizations whose success could create meaningful impact on health outcomes.


Ready to book a Clarity Call or have questions?

Connect with us.

Proudly serving clients across the United States and Canada.

p: 1-888-466-6679

e: info@massiveinsights.com

1090 Don Mills Road, Suite 600A

Toronto, Ontario

M3C 3R6 Canada

 © 2024 Massive Insights Inc. All rights reserved.